Find your Unique Selling Proposition and Stand Out from the Crowd!
In developing any business you must consider why customers come (or don't come) to your site, store, or office. What makes them pick you instead of your competitors? This is particularly important in the Internet environment. Sure the market is massive but so is the competition. Thousands of sites provide business advice, shopping malls, games, travel services, marketing support, web tools, money-making schemes etc etc etc...
The standard approach to getting customers is promote, promote, promote. But what are you promoting? To generate a return from promotion you must be offering something unique. You need to stand out from the crowd and your unique selling proposition must be articulated in your promotion. This could relate to the services or products you provide, guarantees offered, delivery mechanism used, auxiliary services provided, pricing or any attribute associated with your business. However it must be unique, it is useless promoting cheap prices if everyone else is promoting the same. If everyone were offering cheap prices you would be better off promoting higher prices for better quality and service (as long as you do provide better quality and service).
To find your unique selling proposition become a customer. Stand back, look at what is on offer. Think about what's of value to you as a customer. Identify the unique services or features that will make your offer different? Incorporate these into your business and tell the world.
The author David Morcom is the founder of Bizpep, providers of innovative software and practical business solutions. If you would like to learn more visit www.bizpeponline.com where an extensive range of software is available for free download and evaluation.
